Brands have designs on Bravo series
EmptyTruck maker GMC, LendingTree.com, Bacardi Limon and Thomasville Furniture will be the brand-integration partners for Bravo's "Top Design," an interior design competition series that premieres Jan. 31.
Bravo vp ad sales Shari Post said a 2007 GMC Acadia will be integrated into "Design" via a branded challenge and used in the series, and a new Acadia will be given to the winner. LendingTree.com will provide $100,000 to the winner.
Bacardi Limon will be integrated into a design challenge and provide a national retail promotion to help launch the series, and Thomasville will sponsor a vignette series. GE Monogram will provide finalists with access to its line of appliances for a "Design" challenge.