Brands have designs on Bravo series
EmptyNEW YORK -- GMC, LendingTree.com, Bacardi Limon and Thomasville Furniture will be the brand integration partners for Bravo's "Top Design," an interior design competition series that premieres Jan. 31.
Bravo vp ad sales Shari Post said a 2007 GMC Acadia will be integrated into "Top Design" via a branded challenge and general vehicle usage throughout the series, and a new Acadia will be given to the winner of the competition. LendingTree.com will provide a $100,000 cash prize to the winner to help them "design their future."
Bacardi Limon will be integrated into a design challenge and execute a national retail promotion to help launch the series, and Thomasville will sponsor a vignette series. In addition, GE Monogram will provide the finalists with access to its full line of appliances for a "Top Design" challenge.
Elle Decor, the show's on-air magazine sponsor, will reward the winner with a feature story and a chance to showcase their skills at the magazine's Dining by Design charity event here.