Bravo cooking with 'Chef'
Links with Telemundo for tie-insNEW YORK -- Bravo on Tuesday announced its first venture into the Latino market with a multifaceted promotional partnership between sister network Telemundo and Bravo's cooking series "Top Chef 3 Miami."
The partnership includes in-show integrations for "Top Chef" and Telemundo's morning show "Cada Dia," an Internet cooking series hosted by "Top Chef" Season 2 contestant Carlos Fernandez -- produced in English and Spanish for BravoTV.com and Yahoo Telemundo -- and weekly bilingual blogs featuring Fernandez's perspective on the series.
"Partnering with Telemundo is the perfect way to leverage the Latin influence of this season and drive viewership with the Hispanic audience," said Jason Klarman, executive vp marketing and digital at Bravo.
As part of the partnership, an episode of "Top Chef" will feature a challenge filmed at the Miami mansion made famous in Telemundo's "Dame Chocolate" novella, and the show's contestants must prepare an authentic Latin meal for the stars of "Dame Chocolate" and "Cada Dia" as well as various other Telemundo stars. Telemundo's "Cada Dia" will introduce a weekly cooking segment hosted by Fernandez -- a bilingual Miami-based chef of Cuban descent -- who will prepare the previous week's "Top Chef" winning recipe and comment on the episode in Spanish.