Bravo makes 'Runway' mobile

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NEW YORK -- Bravo is launching a mobile service based on its "Project Runway" series, the NBC Universal-owned cable network said Wednesday. The service will present behind-the-scenes footage, an interactive searchable map of New York featuring locations used in the show, trivia questions and wallpaper. The platform will utilize Socialight's mobile platform technology and it will be sponsored by L'Oreal Paris. "Runway" is co-produced by the Weinstein Company and Miramax Films.
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