Bravo's 'Girlfriends' Guide to Divorce' Ad Banned in L.A. and NYC
MTA officials in both cities and a regional mall owner in L.A. call the ad "inappropriate"
An advertisement for Bravo's upcoming series Girlfriends' Guide to Divorce has been banned from city buses and subways in New York and Los Angeles for "inappropriate material," an ad agency representative said on Monday.
MTA officials in both cities rejected the ad creative featuring Girlfriends' star, Lisa Edelstein, showing off her ring finger with the words "Go find yourself," according to Dom Camera, principal at Dom Camera & Company, a New York-based advertising agency that acts as Bravo's out-of-home media buyer.
Camera told The Hollywood Reporter that the ad was also rejected by the owner of The Grove shopping center in Los Angeles, where it would have appeared on a wallscape and in digital ads.
CBS Outdoor in New York and Los Angeles, and Van Wagner at The Grove initially approved the ad image on behalf of their clients and later rejected it for "inappropriate material," Camera said.
Camera was surprised. "I never expected we'd get a turn-down for this campaign," he said.
The ad campaign started Monday and will run on double-decker tour buses and phone kiosks in New York and Los Angeles.
Girlfriends' Guide to Divorce starts Dec. 2.