'Britain's Got Talent' Season Finale Ratings Hit A Low

2:35 AM PST 06/08/2014 by Georg Szalai

UPDATED: The Simon Cowell talent show on ITV averaged 10.7 million viewers for its last episode of season eight on Saturday night, down from 11.1 million last year.

Simon Cowell's Britain's Got Talent on ITV Saturday night drew one of the lowest or the lowest ratings for a season finale in the eight year history of the talent competition, but still reached well over 10 million viewers.

The ratings were the lowest for a BGT finale in at least several years.

The finale of the eighth season reached an average of 10.7 million viewers, down from 11.1 million last year and 11.9 million the year before.

An ITV spokeswoman couldn't confirm that the show had the lowest BGT season finale ratings ever, although past ratings reports and one British online report on Sunday suggested so. She said the 51 percent share of total viewers in Britain at the time was on par with last season's finale. Weekend viewership was believed to have been affected to some degree by warm weather in parts of the U.K.

The 2011 season finale of the fifth season had averaged 11.35 million viewers, according to Wikipedia. The finale drew more than 12 million for the fourth and third season finales, according to older reports. The first two seasons of BGT had averaged 11.52 million and 10.85 million, respectively, according to past reports.

Last weekend, the show had its lowest-rated live episode ever with an average of 7.75 million viewers. However, the finale's ratings were the second-highest of the season, only topped by the season opener.

The eighth season finale on Saturday peaked with 12.7 million viewers in the overnight ratings.

Observers have blamed less exciting acts and too many advertising spots during the show as having hurt ratings this season.

During last year's BGT final, a woman showed up onstage during an opera singing performance and started throwing eggs at the judges. She was eventually dragged off the stage, and comedians and hosts Ant and Dec told the audience that the incident was not part of the act.

ITV last year secured Cowell's BGT and The X Factor for three more seasons. The BGT judges are Cowell, Amanda Holden, Alesha Dixon and David Walliams.

Email: Georg.Szalai@THR.com

Twitter: @georgszalai


 

comments powered by Disqus