British bodies lift Union Jack at Asia market

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LONDON -- Government-backed funding body the U.K. Film Council and trade promotion body U.K. Trade and Investment have joined forces to support Brits heading out to Pusan for the Asian Film Market in South Korea, the Council said Tuesday.

The two are putting an undisclosed sum behind three handpicked British banners attending the Asian market and industry event the Pusan Promotion Plan which runs Thursday through Oct. 12.

The U.K. Film Council's International department, which works to promote the British film industry overseas, is backing the trio -- Bankside Films, Odyssey Entertainment and Silk and Steel Prods. -- and will help with promotion.

The trio is taking 15 titles with the support of the UKFC.

U.K. Film Council head of international Clare Wise said the Council is pleased to be "supporting the British film companies at this year's Pusan International Film Festival."

Added Wise: "It continues to be an integral event, offering an opportunity for us to strengthen links between the British film industry and a dynamic Asian market."

Titles on show include Neil Hunter and Tom Hunsinger's "Sparkle," repped by Bankside; "Is There Anybody There?" directed by John Crowley and repped by Odyssey Entertainment; and Silk and Steel's "That Year In China," written by Terence Doyle and Francesco Ferracin.
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