Pret-a-Reporter

The British Fashion Awards Get a Major Makeover

Courtesy of Shaun James Cox/Courtesy of British Fashion Council
From left: Nadja Swarovski, Dame Natalie Massenet and Caroline Rush CBE

Get ready for The Fashion Awards.

The British Fashion Awards is gearing up for a massive makeover this year.

The British Fashion Council announced on Tuesday that the 2016 Fashion Awards, previously known as the British Fashion Awards, is partnering with Swarovski for this year's ceremony on Monday, Dec. 5 at London's iconic Royal Albert Hall. (Previous venues for the awards show have included the London Coliseum and Savoy Hotel.)

This year's venue will also allow for a bigger public audience to attend the show. According to Business of Fashion, the venue will host just over 3,000 guests and half of those seats will open to the general public for purchase on May 3 at fashionawards.com.

The BFC is implementing these changes in an effort to raise significant funds over the next 10 years to provide education scholarships for those attending top fashion colleges.

"Over the next 10 years our ambition is to raise and invest £10 million to support young people in this goal," said Dame Natalie Massenet, BFC chairman, in a release. "London is seen as the capital for the most creative new talent in the world that provides talent and energy for the global fashion industry."

Added Caroline Rush CBE, BFC chief executive: "Our ambition for the evening is that the best of the fashion world will come together in London to recognize talent in design, creativity, business as well as those whose outstanding contribution to the industry have significant changed it for the better."

Not unlike the CFDA Awards in the U.S., the awards ceremony honors its hometown designers, models and style icons (including Harry Styles, who was given the British Style Icon award in 2013).

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