British Film Institute Fund to Launch Diversity Requirements

8:05 AM PST 07/07/2014 by Georg Szalai
AP Images
BFI CEO Amanda Nevill

Productions receiving financial support from the fund must demonstrate a commitment to onscreen, offscreen and employment diversity.

LONDON — The British Film Institute said Monday it would start requiring diversity quotas from productions seeking financial support from the BFI Film Fund.

Starting in September, productions must demonstrate a commitment to onscreen, offscreen and employment diversity.

The BFI's new so-called three ticks test seeks to improve diversity in terms of gender, ethnicity, sexual orientation, disability and socioeconomic background in the industry. The organization said that applicants for funding via lottery will in the future have to demonstrate that they deserve at least one "tick" in two of the three areas.

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The BFI's Certification Unit will vet applicants and give qualifying projects a diversity logo. The BFI also will recruit a diversity expert to support the introduction and implementation of the new guidelines and provide guidance to BFI-backed productions and the broader industry.

"This initiative from the BFI should help raise the bar and ensure BFI lottery-funded film productions reflect diversity both in front and behind the camera," said U.K. creative industries minister Ed Vaizey. "I want to continue to see the TV, film and performing arts industries actively discussing how they can drive change and improve diversity right across these sectors."‎
 
BFI CEO Amanda Nevill said: "To stay really relevant, it is vital that our film and television industries reflect and properly represent our society. Diversity is good for creativity; it supports economic growth, taps into underserved audiences and makes for good business sense."‎

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BFI Film Fund director Ben Roberts added: "Diversity is and will continue to be one of the most challenging and persistent issues to address. We already support a wide range of voices through the Film Fund, but the BFI and the wider film industry can all do more to ensure films reflect the breadth of talent and audiences in the U.K. and to provide routes of career progression in front of and behind the camera."

He added: "The 'three ticks' approach incentivizes good practice and helps to embed diversity across every area of a film's production, whilst being flexible enough to allow productions to make positive choices."

Email: Georg.Szalai@THR.com
Twitter: @georgszalai


 

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