British Film Institute Hires Marketing Guru Christopher Travers

Former Royal Parks and BBC marketeer tasked with taking BFI message to masses.

LONDON – The British Film Institute has brought in former BBC and Royal Parks marketing guru Christopher Travers to ready the organization to explain its new strategic direction to the world.

Travers takes up the newly created role of director of marketing, communications and audiences and is tasked with strategic and marketing duties across the whole of the BFI, encompassing venues (BFI Southbank and BFI IMAX), DVD label, theatrical distribution, the BFI London Film Festival and BFI Lottery film funding.

Travers will report directly to BFI CEO Amanda Nevill and the role also comes with a seat on the BFI’s executive board.

He will lead the BFI’s communications and audience teams, incorporating strategic and commercial marketing, public affairs and government relations, corporate and consumer press and PR, membership and audience and customer experience.

Most recently Travers was director of strategy and communications for The Royal Parks here in London.

Events falling under his purview included the Hyde Park concert season, the Olympics, and Royal Wedding celebrations in the central parks and Anish Kapoor’s exhibition in Kensington Gardens.

Before that gig, Travers was at the BBC for over ten years in a variety of senior marketing roles.

Travers noted it being “a tremendous time” to be joining the BFI, “especially given the Government have made the BFI lead strategic body for film and awarded it responsibility for the U.K. film funding function with an increased budget.”

The BFI movie fund currently stands at £18 million ($28.3 million) a year.

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