Broad Green Names Gail Heaney Executive VP Media

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Gail Heaney

In her new post, she will be responsible for creating marketing and media strategies for theatrical, VOD and home entertainment releases.

Broad Green Pictures has hired Gail Heaney as executive vp media.

In her new post, she will be responsible for creating marketing and media strategies across all platforms for the upstart distributor's theatrical, VOD and home entertainment releases.

“Gail brings such incredible experience and energy to the company," said Broad Green CEO Gabriel Hammond and chief creative officer Daniel Hammond. “She has successfully executed campaigns at the highest budget levels as well as for challenging specialty films, and we couldn’t be more excited to have her on our team.”

Added Heaney: "I am so excited to be working with a company whose culture supports risk-taking and shares the same tremendous passion for each of its films regardless of budget or box-office aspirations.”

Heaney was an executive vp media at Summit Entertainment, where she worked on such films as The Twilight Saga, Divergent and Kathryn Bigelow's Oscar-winning best picture The Hurt Locker.

Before Summit Entertainment, Heaney worked for the CW Television Network as vp media strategies, developing media campaigns for such shows as Gossip Girl and Reaper. From 2005-07, she was vp media at Universal, where she managed media spending for theatrical and DVD releases, including King Kong, The 40-Year-Old Virgin and United 93. Heaney also worked at ad agencies JWT and DDB Needham.

Heaney will work on Broad Green's upcoming slate, which includes 99 Homes, A Walk in the Woods, Samba, I Smile Back and Learning to Drive as well as Terrence Malick’s Knight of Cups and Voyage of Time.

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