Brooke Shields Hits the Pink Carpet for Charity at 'Hot Flashes' Premiere

5:21 PM PST 06/28/2013 by Meena Jang
Katy Winn
The cast of "The Hot Flashes"

"It's a smaller independent film, but it's also got a beautiful message," says co-star Daryl Hannah of the female empowerment and cancer awareness themes.

Though Hollywood film premieres have been known to roll out the red carpet, the stars of The Hot Flashes strutted across the "pink" carpet at ArcLight Cinemas on Thursday night to celebrate the premiere of director Susan Seidelman's (Desperately Seeking Susan) latest film venture.

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The film, which stars Brooke Shields, Daryl Hannah, Wanda Sykes, Camryn Manheim, and Virginia Madsen, centers on a group of middle-aged women who join forces to face-off against local high schoolers in a basketball match to raise money for the fight against breast cancer. Similarly, the Hollywood premiere also served as a benefit for the American Cancer Society, the film's established charity partner. Leaders and volunteers of the organization, as well as cast members, were among the guests on hand.

"It's an honor more than anything. I think it's really important to be able to use what we have as a craft and our medium to get a message across in a different way," Shields told The Hollywood Reporter of the American Cancer Society's unwavering support.

Added Manheim: "It's one of those perfect storms where you love the material, you love the people, you love the place where you're going to shoot it, and the message that it's conveying is vitally important. And it's not just any old message -- it's a message that could really change lives."

On top of promoting a charitable cause and encouraging early use of mammography screenings, the film also features an unlikely leading cast. In a male-dominated industry set to appeal to the younger generation, The Hot Flashes features a proud team of female players who are all over 40 years old.

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"Hollywood isn't making many movies for that demographic," lamented Seidelman, "As a woman of that age myself, I thought, 'If I'm not going to do it, who is?'"

When asked what defining message the cast wanted audiences to take away from the viewing experience, Manheim voiced that women can be "powerful," while Shields noted the importance of "early detection and screening."

"It sounds cliché, but it's female empowerment," said Madsen. "Take away some strength from this movie, be who you are, and stand tall."

The Hot Flashes opens in theaters on July 12.

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