'Bruno' will be rated R

Sacha Baron Cohen film dodges NC-17 bullet

"Bruno," the new collaboration between director Larry Charles and Sacha Baron Cohen, which Universal will release July 10, has been rated R by the MPAA's rating board.

The movie, in which Baron Cohen plays a gay Austrian fashionista who confronts Americans of various stripes during a cross-country trip, follows in the wake of the R-rated "Borat," which was released in 2006.

There was a brief flurry of media speculation last month that the movie could earn an even more restrictive NC-17 rating. But in reviewing the movie's final cut, the rating board opted for an R-rating, which means that anyone under 17 must be accompanied by a parent or adult guardian.

In explaining the R-rating, the board cited the movie's "pervasive strong and crude sexual content, graphic nudity and language."
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