BSkyB broadband off to fast start

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LONDON -- British Sky Broadcasting CEO James Murdoch said Monday that, just 14 months after its launch, the satcaster has signed one million customers to its broadband service, putting it ahead of rivals British Telecom and Virgin Media.

BSkyB, which will announce third-quarter figures Friday, has worked hard to broaden the base of its customer offering from a pure television offering to one combining broadband, telephony, high-definition and on-demand services.

About 70% of Sky Broadband customers are existing television subscribers, the satcaster said.

"Sky entered the broadband marketplace because we saw an opportunity to challenge the established players and give customers something better," Murdoch said. "Our aim is to meet the hunger for better quality, better service and better value, so to be the choice of 1 million customers after just 14 months is a real achievement."
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