BSkyB Makes Additional $1.9 Million Investment in Roku
The move follows an investment of $10 million last year in the U.S. and European TV streaming platform.
U.K.-based satellite TV company BSkyB has made an additional $1.9 million equity investment in Roku, a leading platform which delivers over-the-top (OTT) services via its low-cost streaming devices. This follows an investment of $10 million made by BSkyB in July 2012, to provide financing for Roku's operations and activities.
Roku announced a $45 million funding round last July, gleaned from News Corp., BSkyB and previous investors Menlo Ventures and Globespan Capital Partners. The money was to drive its brand awareness and global growth.
News Corp. owns a 39 percent stake in BSkyB.
Launched in 2008, Roku is a U.S.-based TV streaming platform, which made its debut in Europe last year in the U.K. and Ireland. Roku currently features more than 300 channels in the U.K./Ireland, including on-demand films and programs from Netflix, as well as BBC iPlayer.