BSkyB, Momentum give 'Baby' dual release

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LONDON -- Satcaster British Sky Broadcasting has sealed another deal that will challenge the traditional movie window structure in the U.K., this time airing Kal Penn and Jaime Pressly starrer "Vegas, Baby" on its Sky Box Office channel simultaneously with its DVD release in the U.K.

Sky Television and U.K. indie distributor Momentum Pictures agreed to release the movie for DVD sell-through and via Sky Box Office on March 31, two weeks after it bows on DVD rental.

The deal follows a similar arrangement between Sky Box Office and world cinema distributor Artificial Eye, which saw Cannes award-winner "The Edge of Heaven" appear in cinemas and on Sky Box Office simultaneously Feb. 22.

Under terms of the deal, "Vegas, Baby" will be available to more than 8.8 million Sky subscribers over a period of four months for 3.95 pounds ($7.85) via either Sky Box Office or its Internet-based service Sky Anytime on PC.

"This deal with Momentum, alongside our recent announcement for 'The Edge of Heaven,' underlines that some distributors are now recognizing the advantages of becoming more flexible with the traditional window pattern," director of Sky Movies and SBO Ian Lewis said. "We are always looking for ways of improving our services for our customers. Deals such as these give our viewers the opportunity to see more films earlier, whilst distributors benefit from the massive potential audience and promotional resource for their titles that Sky has to offer."

Added Momentum Pictures senior vp of TV and New Media Peter Dutton: "We are very excited about entering into this new initiative with Sky. Following the proven success of the scheme in other European territories, Momentum is happy to lead the way with Sky in the U.K."
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