BT, Sony BMG ink for music vids

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LONDON -- British Telecom has signed an on-demand music video deal with Sony BMG for BT's next-generation television service BT Vision, it was announced Monday by BT Television Services CEO Dan Marks and Clive Rich, senior vp Sony BMG Music Entertainment.

Under the deal, a wide range of music videos from such artists as Justin Timberlake, Foo Fighters, Jamiroquai and Bob Dylan will be available on BT Vision, the digital TV platform due to launch later this year. Music from Sony BMG artists also will be available for download from BT's online download store. Financial terms were not disclosed.

The British telecoms company already has secured a wide range of content partners for its TV service, which will offer viewers access to free-to-air digital television, on-demand services and a digital video recorder.

BT Vision has music deals in place with Warner Music, i-Converts, Eagle Rock and NBD, as well as program agreements with entertainment companies including NBC Universal, Paramount and BBC Worldwide.

BT Vision's Marks said the deal will attract new subscribers to the service.

"It allows us to offer our customers access to a broad range of music videos, many of which will be exclusive to BT Vision for a period of time from their release," he said.
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