BT Vision Strikes Content Deal With Miramax for On-Demand Streaming Service

2:05 AM PST 1/31/2012 by Stuart Kemp

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U.K. digital TV platform will create a branded area for Miramax on BT Vision to push to subscribers.

LONDON – Digital TV platform BT Vision, operated by telecoms giant BT, has sealed a deal with Miramax to offer movies including Chicago, Pulp Fiction and Good Will Hunting on its on-demand streaming service.

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BT Vision Unlimited subscribers will have access to a range of films from the Miramax collection which also will include the horror franchise Scream, the Matt Damon, Gwyneth Paltrow and Jude Law starrer The Talented Mr. Ripley and The English Patient.

BT Vision subscribers will access the Miramax films in a unique Miramax-branded environment, in the BT Vision Film area.

BT Vision CEO Marc Watson said: “Movies are very popular with Vision customers – they watch well over two million films on demand every month. This deal will give our customers the chance to see a broad range of Miramax’s independent, ground-breaking and crowd-pleasing films and will further strengthen our position as the U.K.’s best on demand television provider.”

Miramax CEO Mike Lang described the deal with BT as “another important step for Miramax as digital channels continue to open up around the world.”

He said Miramax management remains “laser-focused on finding new ways to make the unmatched mix of Miramax films easily accessible - and for BT Vision subscribers, we have for the first time jointly developed a special Miramax branded environment that will make finding and viewing Miramax films as easy as possible.”

BT’s broadband and digital TV service, BT Vision offers customers up to 50 Freeview television channels, lets them pause, record and rewind live TV and includes catch up and on-demand content.

BT Vision customers will get Miramax movies included in the Unlimited option, which costs £12.50 ($19.60) a month, gives unlimited access to on-demand content with Vision Kids, Film Club, TV, Sport & Music as well as free ESPN and optional Sky Sports 1 and 2.

The price includes BT’s Vision+ digital TV box, 70 Freeview channels and catch-up TV from the last seven days, including BBC iPlayer.

It’s BT’s first big content move as Netflix and Lovefilm ramp up the online streaming war for eyeballs here.