Buena Vista teams with vets for 'Buddies'
EmptyPet lovers around the world can unite around the upcoming release of Buena Vista Home Entertainment's "Snow Buddies," coming to DVD on Feb. 5.
The supplier is teaming with the American Veterinary Medical Assn. and the Morris Foundation to launch the "Pet Health Awareness Campaign," which plans to educate pet owners about the importance of inoculating cats and dogs and will set out to develop research to eradicate many pet-related viruses and diseases.
The campaign will be funded through a percentage of the proceeds of DVD sales for the direct-to-DVD release, the seventh in the popular "Air Bud" franchise that launched in 1998.