London Luxury Hotel to Donate Portion of Screening Room Bookings to Entertainment Charity

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Richard Attenborough

The Bulgari Hotel & Residences names its digital cinema after Richard Attenborough and will give 10 percent of industry bookings to trade charity CTBF.

LONDON – The British capital's latest addition to its roster of luxury hotels is to donate 10 per cent of all movie industry bookings for its state-of-the-art digital cinema and presentation suite revenues to the Cinema and Television Benevolent Fund (CTBF) charity.

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The Bulgari Hotel & Residences, opening in London’s chi chi Knightsbridge district this week, also said it is dedicating the glitzy screening room to British filmmaker Richard Attenborough.

The hotel includes a 47-seater screening room to be named after the British living legend of stage and screen.

The screen was opened by Attenborough's son Michael Attenborough, the theater director with a host of British movie luminaries present including producers Duncan Kenworthy, David Parfitt and Jeremy Thomas.

U.K. Film Distributors' Association (FDA) president David Puttnam said: "It is entirely appropriate that the Bulgari’s commitment to supporting the industry’s own charity, the CTBF, reflects [Lord Richard] Attenborough’s own spirit for giving. As a new and prestigious West End hotel in one of the most vibrant and exciting cities in the world, the Bulgari’s initiative may also act as a springboard for others to follow.”

Last month Pinewood Studios Group also acknowledged the impact that Attenborough has had on the British film industry by naming its new, and now the second largest stage at the studios after the filmmaker.

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