Business info market to grow by 5% during next five years

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An improved global economy will help the worldwide business information market -- which historically tends to follow overall economic and investment cycles -- to grow to $101.2 billion in 2010 at a 5.3% compound annual growth rate (CAGR), according to PricewaterhouseCoopers' "Global Entertainment and Media Outlook: 2006-2010."

The report defines the market as consisting of financial, marketing, and industry information accumulated and distributed primarily for business and/or professional audiences. The market encompasses the direct purchase of information by businesses, and does not include information provided through advertiser-supported media such as business magazines or business TV channels or through ad-supported Web sites, nor does it include information available through professional books, newspapers, or other general-distribution media outlets.

Financial information relates to securities, economic, and credit data; marketing information is used for selling products or services and for monitoring sales and includes survey research, mailing lists, and demographic databases; industry information includes data and content focused on specific industry categories, such as technology, telecommunications, energy, manufacturing, law, real estate, accounting, and health care.

Financial information, the largest of the three categories, will increase from $33 billion in 2005 to $42 billion in 2010 at a CAGR of 4.9%. Marketing information will rise from $22.1 billion in 2005 to $28.8 billion in 2010 at a CAGR of 5.4%. The fastest-growing category, industry information, will rise from $22.8 billion in 2005 to $30.4 billion in 2010 at a CAGR of 5.9%.

The market is dominated by the United States and EMEA (Europe, Middle East, Africa), which together constitute 84% of worldwide spending on business information. The U.S. is projected to grow from $43.3 billion in 2005 to $56.1 billion in 2010 at a CAGR of 5.3%, while EMEA is expected to rise from $22.4 billion in 2005 to $29.2 billion in 2010 at a CAGR of 5.5%. The fastest-growing region will be Asia Pacific, which will increase from $6.8 billion in 2005 to $9.1 billion in 2010 at a CAGR of 5.9%. Latin America will grow from $1.3 billion in 2005 to $1.7 billion in 2010 at a CAGR of 4.2%, while Canada will rise from $4.2 billion in 2005 to $5.2 billion in 2010 at a CAGR of 4.3%.

In the U.S., spending on financial information will increase from $16.5 billion in 2005 to $20.5 billion in 2010 at a CAGR of 4.4%, followed closely by spending on marketing information, which will rise from $15.0 billion in 2005 to $19.5 billion in 2010 at a CAGR of 5.4%. The fastest-growing segment, industry information, will grow from $11.8 billion in 2005 to $16.1 billion in 2010 at a CAGR of 6.4%.

In EMEA, financial information will increase from $10.6 billion in 2005 to $13.9 billion in 2010 at a CAGR of 5.7%, with marketing information up from $4.7 billion in 2005 to $6.1 billion in 2010 at a CAGR of 5.3% and industry information up from $7.1 billion in 2005 to $9.2 billion in 2010 at a CAGR of 5.4%.

The United Kingdom is the region's largest market, and is expected to maintain that position, growing from $6.9 billion in 2005 to $9 billion in 2010 at a CAGR of 5.5%. The second-largest nation, Germany, has been hampered in recent years by a weak economy, but its 2.9% increase in 2005 to $6.4 billion represented a five-year high. As economic conditions there improve, Germany is expected to increase to $7.8 billion in 2010 at a CAGR of 4.2%.

The region's third-largest market, France, is enjoying the benefits of a rapidly growing broadband market; as a result, it's expected to grow faster during the forecast period than the region as a whole, rising from $3.1 billion in 2005 to $4.2 billion in 2010 at a CAGR of 6.1%.

The remaining countries in Western Europe accounted for $3.6 billion in 2005, and are expected to tally $4.9 billion in 2010 at a CAGR of 6.5%. Overall, Western Europe will increase from $20 billion in 2005 to $26 billion in 2010, at a CAGR of 5.4%. Central and Eastern Europe and Middle East/Africa have relatively small business information markets compared with Western Europe, together accounting for 10.7% of total spending in EMEA. Faster growth is predicted in those areas compared with Western Europe as the market develops; Central and Eastern Europe will grow to $2.4 billion in 2010 at a 6.5% CAGR, while Middle East/Africa will rise to $830 million in 2010 at a 6.1% CAGR.

In Asia Pacific, financial information will increase from $3.4 billion in 2005 to $4.5 billion in 2010 at a CAGR of 5.7%, with marketing information up from $1.2 billion in 2005 to $1.7 billion in 2010 at a CAGR of 6.2% and industry information up from $2.1 billion in 2005 to $2.9 billion in 2010 at a CAGR of 6%.

Japan is the region's leader, with its 2005 total of $2.9 billion representing 42% of the total. Last year's 1.2% rise in spending was the country's first increase during the past five years, and a continued improving economy will lead to an increase to $3.4 billion in 2010 at a CAGR of 3.5%. A stabilizing economy also helped the region's second-largest nation, South Korea; after posting sales of $1.9 billion in 2005 at a CAGR of 0.5%, the country is expected to rise to $2.2 billion in 2010 at a CAGR of 3.2%.

Meanwhile, the People's Republic of China (PRC) has been growing at steady double-digit rates during the past five years, including a 21.9% increase in 2005, due to a rapidly expanding economy and rising demand for business information. The PRC will grow to $2.4 billion in 2010 at a CAGR of 12.4%, and supplant South Korea as the region's second-largest market in 2009.

In Latin America, financial information will increase from $621 million in 2005 to $752 million in 2010 at a CAGR of 3.9%, with marketing information up from $291 million in 2005 to $378 million in 2010 at a CAGR of 5.4% and industry information up from $436 million in 2005 to $523 million in 2010 at a CAGR of 3.7%. In Canada, financial information will increase from $1.9 billion in 2005 to $2.3 billion in 2010 at a CAGR of 3.9%, with marketing information up from $908 million in 2005 to $1.1 billion in 2010 at a CAGR of 4.2% and industry information up from $1.4 billion in 2005 to $1.7 billion in 2010 at a CAGR of 4.8%.



The PricewaterhouseCoopers Global Entertainment and Media Outlook: 2006-2010 is the leading global entertainment and media industry forecast, including in-depth global analyses and five-year growth projections for 14 industry segments covering every major global region. The complete 632-page book, which includes a "Global Overview" can be purchased for US$995. The 50-page "Global Overview" can be purchased separately for US$95; individual chapters can also be purchased separately in electronic format for US$95.

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