Buyers follow 'Zodiac' sign; '23' top rental

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Paramount Home Entertainment's "Zodiac" made a killing in its first week out on DVD, topping the Nielsen VideoScan First Alert sales chart over fellow debut "The Number 23," from New Line.

"Number 23," however, scored a first-place bow on Home Media Magazine's video rental chart for the week ending July 29, generating an estimated $6.9 million in revenue compared with $6.7 million for "Zodiac."

Both films earned similar grosses at the boxoffice. "Zodiac," director David Fincher's take on the hunt for the notorious serial killer, grossed $35 million in theaters, while Joel Schumacher's "Number 23," about a mysterious book that wreaks havoc on the life of Jim Carrey, took in $33 million.

The two thrillers sent the previous week's top seller and renter, Sony Pictures' "Premonition," to No. 3 on both charts.

MGM's Season 10 set of "Stargate SG-1" bowed at No. 5 on First Alert, while Lionsgate's Season 2 set of "Weeds" bowed at No. 8.

Also cracking the First Alert top 10 its first week in stores was First Look Studios' "The Contract," a crime drama from Australian director Bruce Beresford that debuted at No. 9. "Contract" opened at No. 5 on the rental chart.

On the high-definition disc front, Universal Studios' "The Bourne Identity" toppled longtime incumbent "Planet Earth: The Complete Collection," from Warner/BBC, as the No. 1 HD DVD seller, while "Planet Earth" took the top spot from "Premonition" on the Blu-ray Disc chart.
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