BuzzFeed Sold $25K Worth of "Failing Pile of Garbage" Merch in 9 Hours
It's the "Nasty Woman" phenomenon all over again.
Donald Trump-isms are the new black, apparently.
After the president-elect referred to BuzzFeed as a "failing pile of garbage" during Wednesday morning's press conference, the digital media outlet decided to capitalize on its new nickname by releasing a range of T-shirts and merchandise bearing the phrase and its upward arrow logo.
BuzzFeed sold more than $25,000 worth of the limited-edition merchandise during a flash sale on Wednesday (which lasted from 3:30 p.m. to midnight), the proceeds from which were donated to the Committee to Protect Journalists, a spokesperson for BuzzFeed tells The Hollywood Reporter. Though the $30 tees are no longer available, the outlet's e-commerce site links to the CPJ website for those interested in making donations.
During the sale, BuzzFeed also sold limited-edition branded garbage cans ($45) and three $5 bumper stickers reading, "I proudly get my news from a failing pile of garbage," "My cat's famous because of a failing pile of garbage" and a customizable option reading, "My ___ works at a failing pile of garbage." The merchandise will not be restocked.
Trump's dispute with the outlet is based on the 35-page memo brimming with unverified and salacious claims against the president-elect, which BuzzFeed published on Tuesday night. The release of the documents, which had reportedly been seen but unpublished by other outlets, has caused a media frenzy and ignited a debate about responsible journalism.
BuzzFeed isn't the only group to take a Trump insult and turn it into a fundraiser. After the third presidential debate in which Trump referred to Hillary Clinton as a "nasty woman," Google Ghost created a viral T-shirt with the phrase, which raised upwards of $100,000 for Planned Parenthood. And Trump's "grab [women] by the pussy" comment has been reclaimed by women's rights advocates who are snatching up "Pussy Grabs Back" merchandise.