BVHE giving TV-DVDs bit of CPR

New releases boost extras with bonus footage, features

Buena Vista Home Entertainment wants to breathe some excitement into the TV-DVD business, which after several years of explosive growth is beginning to lose some of its luster.

The studio is taking the unusual step of announcing all its upcoming marquee TV-DVD releases at once and packing into them a wealth of novel extras, from Spanish- language audio tracks to a virtual fashion show, extended and bonus episodes and unaired story lines.

The highlight: Season 3 sets of top-rated shows "Lost," "Desperate Housewives" and "Grey's Anatomy." Breaking tradition, each set gets a special name, similar to special editions of movies.

Lori MacPherson, GM North America at Buena Vista Home Entertainment, said the studio wants to create "the biggest TV-DVD event this fall." She and her team also are cognizant of the growing popularity of single-episode downloads and want to differentiate complete-season TV-DVD sets as much as possible.

"Desperate Housewives: The Complete Third Season — The Dirty Laundry Edition" will arrive in stores Sept. 4. The six-disc set includes all 23 episodes along with such extras as a behind-the-scenes look at the season finale, a Spanish audio track, a conversation with series star Eva Longoria, a collection of creator Marc Cherry's favorite scenes and unaired story lines.

A week later, on Sept. 11, comes "Grey's Anatomy: The Complete Third Season — Seriously Extended Edition," a seven-disc set with all 25 episodes, four of them extended exclusively for the DVD release. Other bonus features include a one-on-one with series star Ellen Pompeo, a visit to the race track with star (and race-car enthusiast) Patrick Dempsey and audio commentaries.

"Lost: The Complete Third Season — The Unexplored Experience" follows Dec. 11 on DVD and Blu-ray Disc. The 23-episode, seven-disc set comes with a one-on-one with star Matthew Fox, a featurette on "The Others," a documentary chronicling 24 hours in production and a selection of never-before-seen flashbacks. Also included are behind-the-scenes looks at 10 episodes, audio commentaries, deleted scenes and bloopers.
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