BWR Exodus: Top Talent Publicists Leave to Start Their Own "Imprint"
Gal Gadot, Chloe Grace Moretz and Anna Faris are among the A-list clientele of the departing reps.
Melissa Raubvogel and Nicole Perna, the two co-heads of talent from the publicity firm Baker Winokur Ryder (BWR), have left to form their own company named Imprint PR, according to multiple sources.
The move is a massive shake-up for the 32-year-old firm. A slew of publicists are leaving with Raubvogel and Perna, as are many of of the agency's top clients.
Raubvogel's A-list clientele includes Wonder Woman Gal Gadot as well as Josh Gad, Lucy Hale and Mila Kunis. Perna counts Jessica Chastain, Adrian Grenier, Chloe Grace Moretz Jenna Dewan, and Maika Monroe among her clientele. Most are expected to leave with the duo for the new company.
Going with Raubvogel and Perna are a number of of other reps, including Dominique Appel (who handles Anna Faris, Connie Britton, Josh Jackson and Melissa McCarthy), Jeffrey Chassen (Natalie Dormer, Norman Reedus), Ashley Mokma (Johnny Galecki, Ariel Winter), and Brett Ruttenberg (Mariah Carey, Amandla Stenberg). Also making the transition is Jennifer Sims (Hasan Minhaj).
BWR was launched by Paul Baker, Larry Winokur and Nanci Ryder over 33 years ago. Ryder left the company, which was acquired by the PR conglomerate Ogilvy in 2000, after being diagnosed with ALS. Baker and Winokur were expected to retire soon and pass the reins on to a new generation, but Raubvogel and Perna instead decided to forge new ground.