CA co to sell Beijing Games web ads

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SHANGHAI – A California company has been chosen to manage China Central Television’s online ads during video broadcasts of the Beijing Olympics on CCTV.com.

ViDeOnline Communications will be the exclusive agent for the sale and distribution of video advertisements during CCTV.com’s online Olympic video broadcasts on its live and video-on-demand channels, company spokeswoman Ming Tian said.

The agreement “excludes video broadcasts via TV and other channels,” Tian said, adding that the Redwood City-based company also could package online ads for clients

CCTV.com will use ViDeOnline's O8 Media Network to place the targeted ads for mainland China and Macau, potentially reaching the world’s largest online and mobile populations.

Financial terms of the deal were not disclosed.

In December, the International Olympic Committee awarded CCTV.com the Chinese Internet and mobile broadcast rights for the Beijing Games. The parent company, state-owned broadcaster CCTV, already had the exclusive over-the-air TV rights for the Beijing Games for China.

ViDeOnline previously worked with CCTV selling and distributing advertisements on its dedicated movie channel, CCTV-6, and for the annul Spring Festival Gala broadcast in Hong Kong, Tian said.

According to CCTV, this will be the first time in history that the Olympics will be broadcast both on the Internet and mobile phones.

China is home to 200 million Internet users and more than 500 million mobile users, data from the state-owned China Internet Network Information Center shows.

- Alex Dai contributed to this report.
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