CAA Acquires London-Based Sports Marketing Agency Brandrapport
Founded in 1981, the firm works with such brands as Allianz, Jaguar Land Rover, Nestle, Prudential and Samsung.
Boosting its presence in the areas of sports corporate consulting and experiential marketing, CAA's CAA Sports unit said Monday it has acquired brandrapport, a London-based sports marketing agency.
Financial details weren't disclosed.
Founded in 1981, brandrapport works with such brands as Allianz, Jaguar Land Rover, Nestle, Prudential and Samsung on brand engagement strategy, activation, PR and event management as well as digital and social media. Brandrapport’s staff of 25 will join CAA Sports Consulting at CAA’s London office in Hammersmith.
Brandrapport managing director Andy Kenny will serve as head of CAA Sports Consulting London, working under the leadership of Greg Luckman, global head of CAA Sports Consulting.
"Corporate consulting is a growth area for CAA Sports, and in the four years since we moved into this space, we have assembled an industry-leading team of sports marketing executives who work on behalf of more than 30 iconic global brands," said Luckman. "As we further expand our international marketing capabilities, we know that Andy and his team at brandrapport will fit seamlessly into CAA’s collaborative culture. Their entrepreneurial spirit and relentless commitment to providing world-class service will yield tremendous results for our clients."
CAA Sports Consulting launched in October 2011 and manages and advises on more than $2 billion in sponsorship rights deals on behalf of such brands as JPMorgan Chase, Emirates Airline, Time Warner Cable, Farmers and Zurich.
The acquisition of brandrapport marks the latest acquisition for CAA Sports. Last April, it bought Fermata Partners, a consumer products licensing agency focused on colleges and universities, global soccer clubs and iconic sports and lifestyle brands. In June, the company acquired two corporate hospitality firms, Goviva and Beyond Sports & Entertainment. And in September, CAA Sports acquired veteran player agent Todd France’s 5 Star Athlete Management, which joined the firm's Football division, which represents more than 130 NFL athletes.