CAA China Taps Mary Gu as CEO

Courtesy of CAA
Mary Gu

The Special Olympics executive will lead the media and entertainment platform formed with CMC Capital Partners in April.

CAA China has found its first CEO, The Hollywood Reporter has learned.

Mary Gu, East Asia regional president and managing director of the Special Olympics International, is joining the three-month-old media and entertainment platform formed with CMC Capital Partners and majority-owned by CAA.

Gu will work closely with agent Jonah Greenberg, who will continue to lead CAA China’s motion pictures, Global Film Finance and Sales Group head Roeg Sutherland and Beijing-based agent Daniel Manwaring, who lead CAA’s film finance work in the market.

“In our 12 years in China, we have built the region’s largest and most successful motion picture agency,” CAA president Richard Lovett said in a statement. “Now we are moving into the next stage of our strategic growth plan for CAA China. Mary will accelerate this momentum using her expertise and network of relationships to further diversify our capabilities and reach in sports and entertainment throughout the region.”

For the 2007 Special Olympics World Summer Games, which were held in Shanghai, Gu served as vice president of the executive committee and director of public relations and deputy director of large scale events for the steering committee. She managed the Games’ fundraising campaigns and produced the opening ceremony, which for the first time in Special Olympics history was aired live on five China Central Television stations as well as various networks worldwide.

“I have admired Mary since first meeting her 10 years ago through our work with the Special Olympics,” Greenberg said in a statement. “We have done a lot together over the years and I could not be more excited to welcome her to the CAA family.”

Gu’s other previous experience includes serving as president of the Shanghai Corporate Pavilion at the Shanghai World Expo 2010, whose “Dream Cube” attracted more than four million visitors and won Best Pop-Up/Brand Pavilion at the Event Design Awards that year. She also co-founded the Shanghai Golden Grand Prix track and field event and served as a senior executive for luxury hotel brands including the Ritz-Carlton and Shangri-La.

“I have tremendous respect for the business CAA has built in China and am honored to join CAA China under the visionary leadership of Richard Lovett and [CMC chairman] Li Ruigang at this very important moment in the country’s growth plan,” Gu said in a statement. “I look forward to utilizing my network of relationships and in-market experience to help create new opportunities for the agency and our clients in an array of new business areas, while working closely with Jonah, Roeg and the team to continue to nurture our thriving motion picture business throughout the region.”

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