Calle 13 gets MTV Tres tour started
'Tres Pass' outings begin in October in New YorkMTV Tres is kicking off its "Tres Pass" tour franchise with a six-city run by groundbreaking urban duo Calle 13. The channel is also supporting the tour and the release of Calle 13's newest album with a special promo campaign and additional programming.
Calle 13 will headline the channel's "Tres Pass" tour beginning Oct. 9 at New York City's Nokia Theatre. The tour hits Miami on Oct. 10, Chicago on Oct. 30, Houston on Oct. 31, San Francisco on Nov. 14 and Los Angeles on Nov. 15.
A support act was being finalized, with plans in the works for additional opening acts to be added to the lineups locally.
The tour is co-produced by AEG Live and MTV Tres. Calle 13's latest on Sony BMG, "Los De Atras Vienen Conmigo," is due Oct. 7.
MTV Tres has attached its brand to existing tours, but "this is the first time we've been thoroughly involved in a tour from its inception," said Michael Galbe, vp music and talent at MTV Tres. In addition to inviting talent, the channel is designing artwork for the tour and incorporating special programming to drive ticket sales.
"Without a doubt, we want to roll this out every year," said Jesus Lara, senior vp music and talent at MTV Tres and MTV/VH1 Latin America. Sponsorships were being sought as of press time but haven't been finalized. Calle 13's first performance of songs from the new album will come at a Sept. 4 party in Hollywood prior to the MTV Video Music Awards. The concert will be available for viewing on MTV.com and mtvtr3s.com beginning Sept. 5. MTV Tres viewers in Los Angeles and Phoenix will also be able to catch a TV broadcast of clips from the concert right before the VMAs air on Sunday, Sept. 7.
Calle 13 will also be featured in the "Artists Speaking Tres" campaign, a series of extended vignettes around a selected artist. While the campaigns generally include interview- and video-based specials, the group will also have its Sept. 4 pre-VMA show broadcast on MTV Tres as a 30-minute program.