Pret-a-Reporter

Calvin Klein's Upskirt Ad Prompts Petition for Removal

Courtesy of Instagram/calvinklein

The National Center on Sexual Exploitation is calling for the fashion brand "to stop normalizing and glamorizing sexual harassment."

Calvin Klein on Monday debuted its "Erotica"-themed campaign, and like the subject suggests, the images are provocative, with one photo showing Kendall Jenner squeezing a grapefruit (a symbolism for the female anatomy) and another of a model wearing jeans backwards to reveal her bum. But the image that has the interwebs enraged is one featuring Danish actress and model Klara Kristin, 23, in which she's photographed from under her skirt. (Interestingly enough, she was the same model that starred in the controversial billboard in New York that CK later removed.)

The ad has now prompted the National Center on Sexual Exploitation (NCOSE) to create a petition, asking the fashion label to remove the image and "to stop normalizing and glamorizing sexual harassment."

"Once again, Calvin Klein has used a depiction of sexual harassment or assault in its advertisements," said Dawn Hawkins, executive director of the National Center on Sexual Exploitation, in a statement, adding that up-skirting is "a growing trend of sexual harassment where pictures are taken up a woman’s skirt without her knowledge, or without her consent. Not only is this activity a crime in many states like New York, Washington, Florida and more, but it is also a disturbing breach of privacy and public trust." The petition can be found here.

 

Take a peek: @karate_katia, photographed by @harleyweir for the Spring 2016 advertising campaign. #mycalvins

A photo posted by Calvin Klein (@calvinklein) on

Since posting that particular shot on Instagram on Tuesday, the fashion brand has been faced with backlash among followers and angry comments. "Yeah ... this is gross. You could have gotten the flirty "flashing" concept across without doing an upskirt shot. Was no one on your creative teams aware that men take upskirt shots of women and girls and post them online without consent? Do you really not know what an upskirt shot implies?" wrote one follower.

However, not everyone is upset by the ads. As one commenter put it, "This is genius. Love it or hate it — it's trending on Facebook and people are taking about Calvin Klein. Big marketing win."

Calvin Klein did not immediately respond to Pret-a-Reporter's request for comment on the petition.

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