Canada distribs team on HDNet, Magnolia

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TORONTO -- After eyeing separate output deals, Canadian distributors Maximum Films and Seville Entertainment on Tuesday unveiled an agreement to jointly distribute Magnolia Pictures and HDNet Films titles in Canada.

Toronto-based Maximum and Montreal-based Seville said that they are partnering to acquire the Canadian rights to a slate of feature films from Magnolia and HDNet, beginning with the Michael Caine-Demi Moore starrer "Flawless," Brian De Palma's "Redacted" and Doug Pray's documentary "Surfwise."

The multipicture deal was negotiated by Patrice Theroux, president and CEO of Seville parent Entertainment One, and Maximum's Mark Musselman, with Laird Adamson and Jeff Cuban acting for HDNet/Magnolia.

"If we both had pursued the product, we would have ended up in a competitive situation," Theroux said in explaining the decision to join forces for the deal.

Also playing a role in Maximum Films and Entertainment One's decision to co-distribute the HDNet/Magnolia titles is the fact that both are upstart theatrical movie distributors. Maximum will officially launch at the Toronto International Film Festival, and Entertainment One acquired Seville just last month as it moved to launch a Canadian theatrical releasing arm.

"Redacted" bowed in Venice last week but will have its North American premiere at the Toronto International Film Festival. "Surfwise," a portrait of legendary Malibu surfer Dorian "Doc" Paskowitz, who introduced the sport to Israel in the 1960s, will have its world premiere in Toronto.
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