Canada Gets Raunch-Free Music Video Channel For Kids
TORONTO – Here’s a concept: a music video channel without hoes, hoodlums, money and cars.
Canadian broadcaster Bell Media has launched a new music video channel, Juicebox, aimed at Canadian parents looking for warm, cute and clean videos for their kids to watch.
The Canuck channel is going 24/7 and commercial free with music videos by artists like local pop sensation Justin Bieber, his girlfriend Selena Gomez and Cody Simpson.
The plan is for a committee of parents to screen music videos for Juicebox, ruling out raunchy fare that may offend.
So goodbye Rihanna’s “S&M” and Kanye West’s “Monster.”
Juicebox will replace the all-request music video channel PunchMuch.
“With Juicebox, we have created a dedicated destination for kids who love music, a destination that parents can feel good about,” Neil Staite, vp and general manager of music and entertainment at Bell Media, said.