Canada's CTV Nears Selling Out Super Bowl Ads, Gives 'Motive' Post-Game Premiere
The Kristin Lehman and Lauren Holly-starring crime drama will get a chance at sky-high ratings when it bows north of the border after the Big Game on Sunday.
TORONTO – Canadian broadcaster CTV is near to selling out commercial time for its all-day Super Bowl XLVII broadcast from New Orleans on Feb. 3.
A CTV spokesman said the network is on “track to meet all of its advertising objectives,” ahead of seven hours of pre-game programming and the big game Sunday.
And the Canadian cop drama Motive, which stars Kristin Lehman as detective Angie Flynn, snagged the plum post-Super Bowl slot for its debut after a hand-off from CBS and its simulcast feed.
“It’s super exciting to have Motive launch after the Super Bowl,” series executive producer Louise Clark told the Hollywood Reporter, as CTV gives the homegrown drama a shot at sky-high ratings out of the gate.
The Super Bowl annually gets among the highest Canadian TV ratings, to rival other major sporting events like NHL Stanley Cup hockey and the Academy Awards.
Motive’s Super Bowl episode, which investigates the murder of a high school teacher, will also co-star Lauren Holly (Dumb and Dumber, NCIS), and Louis Ferreira (SGU Stargate Universe) as detective Oscar Vega.
Elementary, which has CBS' post-Super Bowl slot, airs in Canada on rival Global Television.
Motive was created by Daniel Cerone (The Mentalist, Dexter), and is being shopping into the U.S. market and internationally by NBCU Universal.
“We’re optimistic that we will have some news soon,” Clark said of a possible U.S. sale.
Other Sunday highlights include PepsiCo unveiling an exclusive Canadian commercial during the Pepsi Super Bowl XLVII Halftime Show.
CTV’s TV airing and online streaming of Super Bowl XLVII will be geo-gated, and so feature Canadian commercials, and not the high-profile American commercials from the CBS feed.
The Canadian broadcaster is also super-sizing its Super Bowl XLVII programming to run on a range of platforms, including TSN, the cable sports channel, RDS, its French language counterpart, the CTV.ca website and the Bell Mobile TV offering.
CTV will also announce during its Super Bowl telecast hosts for the 2013 Juno Awards, Canada's music awards.
A 30-second announcement was taped in Los Angeles earlier this month, and the early speculation is Justin Bieber protégé Carly Rae Jepsen is a front-runner to co-host the Junos.