Canada's 'Heartland' gets U.S. syndication

5:46 PM PST 08/02/2010 by Elizabeth Guider, AP

Drama likely to air in mostly weekend primetime slots

Canadian series "Heartland" has been cleared in 94% of the U.S. by Genesis TV and Film for the fall season.

The CBS, Tribune, Sinclair, Hearst, Lin, Meredith, Nexstar and Belo station groups are the key station groups acquiring the drama. The show is likely to air mostly in weekend primetime slots. No financial details as to license fees per episode were available.

Now filming its fourth season, the series leads in households and all key individual, female and male demos when it airs at 7 p.m. Sundays on pubcaster CBC in Canada.

" 'Heartland' is an addictive and heart-warming family drama, akin to a modern-day 'Little House on the Prairie,' set in the Rocky Mountains with rich production values and a first-rate cast," Genesis president Wayne Lepoff said. "Stations are in need of quality scripted weekly first-run hours like this one, which is a proven performer that appeals equally to younger viewers and all key demos."

Starring Amber Marshall ("The Elizabeth Smart Story"), "Heartland" is the struggle of a debt-ridden family of horse ranchers fighting to keep a dream alive against a backdrop of young love and intrigue. Shaun Johnston ("Bury My Heart at Wounded Knee"), Michelle Morgan ("Stargate: Atlantis") and Graham Wardle ("In the Land of Women") also topline.

Dick Askin, CEO of Askin and Co. and a veteran of syndie sales for hour dramas, consulted for Fireworks on the project.

Produced by Seven24 Films and Dynamo Films for CBC, the series is distributed abroad by Fireworks, ContentFilm's international TV and digital distribution division.
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