Canada's Score going mobile

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TORONTO -- Canadian sports cable channel Score Media Inc. on Tuesday began distributing mobile video clips to on-the-go sports fans nationwide.

Toronto-based Score Media said its Score Mobile Video service will be distributed to wireless phone subscribers belonging to Rogers Wireless, Telus Corp., Bell Mobility and Amp'd Mobile.

Select two- to three-minute clips from Score Media-branded programming will be available to cell phone subscribers on a "pay per clip" basis or via subscription, depending on the wireless carrier.

The launch of Score Mobile Video is timed for the NCAA March Madness championship rounds, which air exclusively in Canada on Score Media as part of a distribution deal signed in December.

Other Score Media-branded programming content for mobile viewing includes "Cabbie on the Street," "The Spin," "Hardcore Championship Fighting" and analysis from Score commentators.

Canadian broadcasters are increasingly negotiating for Internet video streaming and wireless rights when purchasing marquee sports rights.

The Canadian Broadcasting Corp. delivered highlight clips from the 2006 Torino Winter Olympic games to Bell Mobility subscribers, and CTV Inc. and Rogers Communications, the joint broadcasters of the 2010 Winter games from Vancouver/Whistler, are expected to do the same with Bell Mobility.

In 2005, Score Media launched a headline sports ticker service for wireless phone subscribers, Score Mobile 1.0.

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