Canadian Report: U.S. TV Viewers Continue to Cut Cable Cord
Convergence Consulting forecasts the number of American households tuning out traditional TV will grow to 4.7 million, or 4.7 percent, by the end of 2013.
TORONTO – North American cord-cutting, while still small, is growing.
The latest online and TV tracking survey from Toronto-based Convergence Consulting Group forecasts U.S. TV cord-cutting households will reach 4.7 million, or 4.7 percent, by the end of 2013.
And Netflix, Amazon and Hulu are to blame.
“Kiosk, mail and streaming rental (assuming sufficient usage) offer a lower-price value proposition and have radically altered the rental channel while negatively impacting DVD/Bluray/download sales, and encroaching on TV subscription,” the Canadian report stated.
The latest survey points to a similar trend of cord-cutting in Canada as TV viewers north of the border increasingly turn to Netflix, over-the-air and online video viewing for entertainment.
The downside for U.S. broadcasters and cable networks is viewing of free online full-episode TV on their websites has declined.
The Convergence Consulting report estimated on average 18 percent of the weekly viewing audience watched one or two episodes at a broadcaster or cable network website, or one of their distribution partners.
That viewing level was down from 19 percent in 2011, and the Canadian report forecast 17 percent for 2013 and 2014.