• The Hollywood Reporter on LinkedIn
  • Follow THR on Pinterest

'Candy Crush Saga' Manufacturer Files for IPO of Up to $500M

Candy Crush Saga - H 2014
"Candy Crush Saga"

King Digital Entertainment hopes to list its shares on the NYSE.

The maker of addictive online game Candy Crush Saga has filed for an IPO of up to $500 million on the New York Stock Exchange, King Digital Entertainment said in an SEC filing Tuesday.

The company didn't include the number of shares it plans to list or the price range for the offering but revealed that it intends to apply to list under the ticker symbol "KING."

STORY: WME Hires Zynga GM Daniel Porter to Lead Digital Department

Candy Crush Saga is one of the most frequently downloaded free apps via iPhone and Google Play, according to The Wall Street Journal. In its filing, King said it believes Candy Crush Saga is "one of the largest interactive entertainment franchises of all time."

The company also noted that in December, an average of 128 million daily active users played its games more than 1.2 billion times per day. As of the end of last year, King had 324 million monthly unique users and a track record of long-term retention, it said in Tuesday's filing.

A number of Hollywood stars are fans of Candy Crush Saga, with Adam Levine, Jesse Tyler Ferguson, Rashida Jones, Emmy Rossum and Emma Roberts all talking (or tweeting) about playing the game.

The London-based King was established in 2002 and its shares were worth $45.61 as of December, which valued the company at $5.5 billion based on the number of shares outstanding at the time, the Journal reported.

STORY: Zynga Shares Crumble After Company Says it Won't Offer Real-Money Games in U.S.

Tuesday's filing shows King has posted significant growth over the past few years. In 2013, King reported a profit of $567.6 million, up from $7.8 million in 2012. Revenue for 2013 was $1.88 billion, up from $164.4 million the year before.

According to the filing, King intends to allow some of its shareholders to sell into the IPO. Roughly half of company is owned by private-equity firm Apax Partners, with 10 percent owned by co-founder and CEO Riccardo Zacconi. Another 8 percent is owned by venture-capital firm Index Ventures.

King will likely face questions as it prepares for its IPO about what differentiates it from mobile game developer Zynga, shares of which have fallen more than 50 percent since its 2011 IPO.

King did pick different banks than Zynga to underwrite its IPO: JPMorgan, Credit Suisse and Bank of America Merrill Lynch took top roles for King. Zynga's IPO was underwritten by Morgan Stanley and Goldman Sachs in the lead spots.

King's paperwork comes after it filed confidentially with the SEC for an offering last summer, the Journal noted.