Cannes 2012: Zac Efron, Dennis Quaid Drama 'At Any Price' Makes Market Debut

CANNES -- Exclusive Media has acquired all international rights to director Ramin Bahrani's Zac Efron and Dennis Quaid drama At Any Price and will launch the project to foreign buyers when the Marche du Film gets underway later this week.

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At Any Price also stars Kim Dickens (Footloose) and Heather Graham. CAA represents domestic rights.

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The film, currently in post-production, was written by Hallie Elizabeth Newton, who often collaborates with Bahrani.

At Any Price revolves around rebellious Dean Whipple (Efron), who is intent on becoming a professional race car driver at the expense of his obligations to his family's farming empire. His father (Quaid) is intent on his son taking over the business, and when a high-stakes investigation into their business is exposed, the father and son are pushed into an unexpected situation that threatens their entire livelihood.

"The cast in the film is incredibly talented and the universal themes in the story are sure to resonate with our buyers," Exclusive president of international sales and distribution Alex Walton said. "Ramin Bahrani is an exceptional filmmaker delivering compelling and socially relevant films and we are delighted to be able to present his next project to buyers in Cannes."

Bahrani made his feature film debut at the Venice Film Festival with Man Push Cart, which won the prestigious FIPRESCI International Critics Award at the London Film Festival and received numerous Independent Spirit Award nominations. His other previous credits include Goodbye Solo and Chop Shop.

At Any Price is produced by Black Bear Pictures, TreeHouse Pictures, Killer Films and Noruz Films.

The deal with Exclusive was negotiated by Walton and Teddy Schwarzman of Black Bear.

At Cannes, Walton also will be shopping third-party titles Therese, Hit and Run, Disconnect, Sundance favorite Robot & Frank and Look of Love.