Cannes: Fest and Furious Cars of the Croisette

Five of the key rental agencies servicing visitors say they’re seeing a 20 to 50 percent jump in revenue across the fortnight in 2015.

Anyone cruising the Croisette knows that flashy cars are far more plentiful than stars right now. “The festival starts the summer season,” says Olivier Guazzoni, CEO of the Cannes-based Just 4 VIP car service of the local market in luxury vehicles.

Indeed, five of the key rental agencies servicing visitors with an auto-exotic fixation tell The Hollywood Reporter they’re seeing a 20 to 50 percent jump in revenue across the fortnight in 2015. That’s thanks to vehicles required to drop talent off at Palais premieres — Mercedes S-Class, Porsche Panameras and Rolls Royce Phantoms are the go-to’s this year — and other enthusiasts in town for the festival, particularly those from Russia and the Emirates, looking to be seen in, say, a tangerine-hued Aventador Roadster Lamborghini for 4,500 euros per day.(Europeans — especially the French and British — as well as Asians favor more modest black cars with discreet tinted windows; still, everyone across all nationalities likes the 458 Spider Ferrari.)

Customers are particularly picky about colors, down to the interior seat seams: “Red is popular,” says Hichem Allali, head of AAA, whose clients have included Sharon Stone and Julie Delpy. Another request that occasionally crops up (which the companies insist they don’t assist with): prostitutes as chauffeurs.

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