Cannes: The Fest’s Office-Rental Pecking Order

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Everyone from sales agents tofinanciers take short-term space in apartments and hotel rooms between the Palais and the Martinez.

It’s another banner year for the ultra-competitive office-rental market along the Croisette, as everyone from sales agents to financiers take short-term space in apartments and hotel rooms between the Palais and the Martinez — and then hang their vinyl shingles across their balconies to remind everyone they’re here.

(A number of key residential addresses have forbidden two-week rentals because homeowners associations couldn’t agree on shared building compensation of such facade advertising.)

Certain real estate choices reveal places in the pecking order; others, merely personal preferences. “People have different needs,” says veteran international film publicist Maxine Leonard. “Some want foot traffic and visibility, some want to be away from the maddening crowd.”

Cannes Concierge manager Max Rothman says up-and-comers often like the “optics” of being “in a nerve” like the Hotel Gray d’Albion or The Grand Hotel. “You look more serious,” says Rothman, who has booked a dozen clients during the festival, mainly around the latter, where prices run as high as $30,000 for the fortnight. (By comparison, a deluxe penthouse apartment can go for $200,000.)

Other firms prefer a change of pace. Notes Beth McPhee, executive vp international marketing at Bloom, which took an address on the Rue d’Antibes a few blocks inland: “The beach can be really loud.”

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