Cannes: IM Global, Dolphin Films Close Deals on 'Max Steel'

1:23 AM PST 05/09/2014 by Scott Roxborough
Courtesy of Dolphin Entertainment
Ben Winchell and Ana Villafane

Mattel’s new superhero franchise starring Ben Winchell, Ana Villafane and Andy Garcia sells across Europe and Asia.

Max Steel, the first entry in a would-be superhero franchise based on the hit action figure from Mattel, has found a welcome audience abroad, with sales group IM Global closing pre-sales deals with much of Europe and Asia for the upcoming feature.

Major European indies, including Germany’s Universum, France’s Metropolitan, Lucky red in Italy and Russia’s Central Partnership, have pounced on the film, which also sold to Leda Films for Latin America, Media Max for Turkey and MVP Entertainment for multiple territories in Southeast Asia. Open Road will distribute Max Steel theatrically in the U.S.

STORY: Andy Garcia Joins Live-Action Adaptation of Mattel's 'Max Steel'

Stewart Hendler is directing from a script by Christopher Yost (Thor: The Dark World). Ben Winchell (Necessary Roughness) stars as the ordinary 16-year-old Max McGrath, who joins forces with alien companion Steel to become the superhero Max Steel and battle mysterious forces that threaten the world. Andy Garcia, Ana Villafane and Billy Slaughter also star.

Dolphin Films’ Bill O’Dowd is producing, alongside veteran producer Julia Pistor (Lemony Snicket's A Series of Unfortunate Events) for Mattel’s Playground Productions.

Dolphin Films International, the company’s new international sales division run by Christine Perrin-Stocco, is handling worldwide sales on the project together with Stuart Ford’s IM Global.

Dolphin and IM Global introduced Max Steel to buyers at Berlin’s European Film Market. The big-budget project stands out in the current indie market where there are currently few high-end franchise ready titles available for independent distributors.

STORY: Berlin: Mattel's 'Max Steel' to Be Touted to Buyers

“We couldn’t be more thrilled with the response from international distributors, media and the overall market,” said Bill O’Dowd, CEO of Dolphin Films. “We’re looking forward to working with our partners to make Max Steel the start of a blockbuster franchise all over the world.“

Max Steel is currently shooting on location in North Carolina and is slated for a U.S. domestic release in 2015.

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