Cannes: U.K. Sales Banner Moviehouse Entertainment Shops Animation 'The Hero of Color City' (Exclusive)

 Andrew Eccles

U.K. based sales banner Moviehouse Entertainment is looking to draw up deal memos with foreign buyers for former studio animation division high flier Frank Gladstone's The Hero of Color City.

Featuring the voices of Christina Ricci (Mermaids), Rosie Perez (Do The Right Thing) and Craig Ferguson (How To Train Your Dragon), the project is now in final animation production.

Toonz Entertainment and Exodus Film Group brought in Moviehouse Entertainment to handle International sales for the movie which details the story of the adventures of a diverse band of crayons as they strive to protect, not only their magical multi hued homeland, but the imagination of children everywhere from a terrifying monster.

It is aimed at three to six year olds.

Moviehouse has a one minute teaser it is screening at the Cannes Market.

Gladstone (The Road to El Dorado) has worked within the animation divisions of Disney, Warner Bros. and DreamWorks.

The Hero of Color City is produced by Max Howard, former president of Warner Bros Feature Animation who collaborated on movies such as Space Jam, The Iron Giant, Beauty and the Beast and The Lion King and John D.  Eraklis (Igor), the founder/CEO of VFX and production services banner Exodus Film Group.

The deal was negotiated by financiers Toonz Entertainment's COO, P. Jayakumar and Mark Vennis, co-managing director of Moviehouse Entertainment.

The film is being co-financed by Toonz Entertainment with delivery set for summer 2014.

Magnolia Pictures will release the film theatrically in North America.

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