Cannes: Village Roadshow Partners With Hong Kong's Irresistible Films

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Village Roadshow Entertainment Group Asia (VREG Asia) has partnered with Hong Kong production company Irresistible Films, joining the company in producing films by new and established Asian directors for the regional market and China.

Irresistible was founded in 2008 by influential Hong Kong producer Bill Kong (Crouching Tiger, Hidden Dragon), Hugh Simon of Hamon Investment Group, and Japanese indie music giant Avex Group. Greg Basser, CEO of Village Roadshow, will take a seat on Irresistible’s board as part of the deal. The company has produced five films to date, most recently Sunny Luk and Longman Leung’s Cold War, which won best film and best director at the Hong Kong Film Awards last year and has been selling briskly at the Cannes market.

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"We feel privileged and honored to join this groundbreaking partnership," said Basser. "Thanks to the bold vision of Bill, Hugh and Avex, Irresistible is functioning not only as a successful film production company but also as a catalyst for important changes in the way films are developed, produced and distributed in Asia. We are grateful for the opportunity to contribute to this dynamic transformation."

In addition to financing films, Irresistible does project development, talent sourcing, production management, marketing, exhibition, international sales and festival participation.

“We are delighted that VREG Asia will join the partnership to help grow our business and share our vision of developing a new pool of filmmaking talents in Asia,” said Kong.

Village Roadshow has already emerged as a strong foreign player in the Chinese film market. Its Chinese-language ventures have been huge hits at the country’s box office this year: Stephen Chow’s Journey to the West topped $200 million, while modestly budgeted rom-com Say Yes! pulled in $32.3 million in February.

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