Canoe, Yahoo! team for Canadian content
EmptyTORONTO -- Canadian Internet portals Canoe.ca and Yahoo! Canada on Tuesday unveiled a strategic alliance to share search engine expertise and domestic content.
As part of their agreement, Canoe.ca and the SUN Media newspaper chain, both part of the Quebecor Media group out of Montreal, will provide Toronto-based Yahoo! Canada with English- and French-language homegrown content.
In return, Yahoo! Canada will provide Canoe.ca and SUN Media's online holdings with the Yahoo! search engine to boost their sites' search capability.
Canoe.ca and Yahoo! Canada are pacting as Canadian-Internet portals face down online competition from a host of foreign, mostly American sources in an unprotected market.