Canuck film board takes doc to YouTube
Klezmer hip-hop doc 'The 'Socalled' Movie' to rent onlineTORONTO -- The National Film Board of Canada's "Socalled" is YouTube-bound.
Seizing on a growing U.S. online audience, the NFB, Canada's public filmmaker, on March 16 will premiere the klezmer hip-hop documentary "The 'Socalled' Movie" for rent on the popular online video site as the SXSW Festival kicks into gear.
Sara Pollack, YouTube entertainment marketing and strategy manager, said the film's subject, Montreal rapper Josh Dolgin, also known as DJ Socalled, has secured over 2 million YouTube views for his debut music video "You Are Never Alone."
"We're thrilled to be able to give our users a chance to learn more about this talented artist by premiering 'The 'Socalled' Movie' on our platform," Pollack said of its latest distribution deal with the NFB.
Directed by Garry Beitel, "The 'Socalled' Movie" features Dolgin introducing the American funk trombone legend Fred Wesley, who played in James Brown's bands during the 1960s and 1970s, to klezmer music.
Also featured in the film is klezmer clarinettist David Krakauer, who along with Wesley and Dolgin tour with the hybrid klezmer/funk band Abraham Inc.
The Canadian documentary, a co-production between reFrame Films and the NFB, plans a Canadian theatrical release this spring.
NFB chair Tom Perlmutter said bowing the documentary on YouTube was an "ideal channel to serve our growing U.S. online audience."
The Socalled band will perform in Austin on March 16 as part of the SXSW music showcase.