Cartoon Net pops with 3-D 'Thrillville'

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NEW YORK -- Cartoon Network will offer viewers a 3-D sneak peak of LucasArts' new video game "Thrillville: Off the Rails" Friday night during its 3-D Halloween-themed airings of "Out of Jimmy's Head" and "Foster's Home for Imaginary Friends."

The video game also will be integrated into the marketing campaign promoting the special night of Cartoon Network programming with a custom teaser spot driving tune-in for the "Thrillville" sneak peak and video game branding on 3-D glasses distributed as part of the campaign. CartoonNetwork.com will also create a custom microsite featuring a game demo, special game tips and tricks.

"It's never too early for Halloween treats and our sneak peek of the new 'Thrillville' video game is interactive content our viewers cannot view anywhere else," said Beth Goss, executive vp Cartoon Network ad sales, marketing and enterprises.

"Thrillville: Off the Rails," which launches Oct. 14 and is the sequel to the hit 2006 game "Thrillville," allows players to create and experience their own virtual theme parks.
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