Cash Money Goes Pop With Signing Of Savvy (Video)
The singing and dancing quintet tells THR that the label is hoping to reach “that Justin Bieber type crowd.”
Now that they've conquered rap, Cash Money co-CEOs Ronald "Slim" Williams and Bryan "Baby" Williams are moving into the pop arena. During a press conference at the Montage Hotel yesterday (Aug. 29) in Beverly Hills, it was announced that Savvy has been signed as the label's first pop group.
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The singing and dancing quintet comes with a built-in following: its members also star in the international television comedy The Wannabes, which is set to premiere in the U.S. on Sept. 5 on Starz Kids & Family (4 p.m. ET/PT). Savvy, comprised of Shaylen Carroll, GiGi LeMaire, Drew Reinartz, Alan Shaw and Andrew Stern, is also in the studio working on its debut album for Cash Money/Universal Republic.
"We started with rap; now we want to expand into different genres," said Cash Money's Slim, who was joined at the press conference by the label's attorney Vernon Brown. "Savvy is a special group. They work hard; we work hard. We saw their energy and felt their passion. With [the addition of] artists like Jay Sean, Kevin Rudolph and now Savvy, we're ready to make Cash Money into a world company."
The Hollywood Reporter spoke with Savvy at Perez Hilton’s “One Night in Los Angeles Party,” while they were in town to promote labelmate Lil’ Wayne’s Tha Carter IV album release.
“We think they’re branching out,” the group said of Cash Money. “They’re wanting to get into that younger crowd you know, and get that Justin Bieber type crowd. It’s smart on their part and I’m really glad they picked us up.”
Young Money’s Lil’ Twist told THR that he was thrilled to welcome the new group to the Cash Money family.
“That’s crazy, and Young Money just signed a young R&B artist,” he said. “[The label] is trying to touch everything, we’re doing everything. Every genre. We’re gonna try and shut everything down and touch every station.”
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Hailing from Texas, Savvy came together in 2004 and later headlined Radio Disney's Feeling Groovy mall tour. After the group released its first CD, The Road to Fame, the idea of creating a television series was developed. Launched in 2009 and popular in Australia, Germany, Asia and Latin America, The Wannabes follows five high school students who attend a classical arts academy while pursuing their dream of becoming pop stars. Each of the series' 26, half-hour episodes features an original music video. When The Wannabes bows Sept. 5 in the U.S., it will be the lead show in the live action programming block for Starz Kids & Family.