Pret-a-Reporter

Cate Blanchett Stuns in New Fragrance Teasers

Joel Ryan/Invision/AP
Cate Blanchett

The brief spots are for Si by Giorgio Armani.

It seems to be the season for campaign teasers. First, we saw a sneak peek of Jennifer Lawrence’s film ad for Dior Addict, and now, Armani has released a couple of too-short clips of its Si ambassadress, Cate Blanchett, strutting her stuff.


In the first video, which clocks in at just six seconds, the Aussie actress is decked in a light, airy blouse, her tousled hair gently blowing in a breeze as she says, "Si to myself."

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The other feels much more formal. Blanchett wears a jaw-dropping gold fitted gown as she struts slowly toward the front of an empty stage. Although she’s been the face of this modern, feminine fragrance since 2013, this season marks the release of a new eau de toilette. Just as we can’t wait to see her on the red carpet, we’re counting down the days till the full campaign in September.

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