Cathay-Keris, Variety View ink library deal
EmptySINGAPORE -- Singapore's Cathay-Keris Films has sold the distribution rights for 230 classic Chinese and Malay titles to Malaysian company Variety View Sdn Bhd in a $1 million deal announced Thursday by the Cathay Organization.
The five-year agreement, which runs through 2012, gives Variety View theatrical, free-TV, pay TV and DVD rights to a library of films that includes "Mambo Girl," "Sun Moon Star" and "Hang Jebat," the company said in a statement.
The Cathay-Keris films were produced between 1953 and 1974, and cover the "golden age" of the Cathay Organization's two studios -- Cathay-Keris Films in Singapore and Hong Kong-based Motion Picture & General Investments.
Most of the films have been digitally remastered to European broadcast standards, Cathay Organization said.
Suhaimi Rafdi, business operations president at Cathay Organization Holdings Ltd., said the deal was designed to "inject new life and interest to the Cathay Classics."