CBC exec heads to Proper TV

Cathie James is indie producer's new creative director

TORONTO -- Canadian indie producer Proper TV has hired Cathie James away from the Canadian Broadcasting Corp. to become its new creative director, charged with forging new network partnerships.

James, most recently executive in charge of production at CBC factual entertainment, comes to Toronto-based Proper TV as it looks to broaden its programming slate and increase international format sales.

James did just that at Canada's public broadcaster, which in recent years acquired local versions of "Dragon's Den," "Test the Nation," "No Opportunity Wasted," from "Amazing Race" producer Phil Keoghan, and "How Do You Solve a Problem Like Maria?"

The CBC also developed its own formats in partnership with indie producers, including "Next Great Prime Minister," which the BBC optioned for the U.K. market, on top of deals for the Dutch and South African markets.

Proper TV, established in 2005 by former BBC and Mentorn producer/director Guy O'Sullivan, is no stranger to formats. The indie producer has a hit with "Canada's Worst Driver" on the Discovery Channel.

O'Sullivan created the template and directed the original "Britain's Worst Driver" series, now a global format.

And Proper TV recently sold the format rights for the Canadian reality series "Junk Raiders" on Discovery Channel to Spain.
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